C is for Contentment
Are you content?
Not if the advertisers have been doing their jobs right you're not. There is no profit in contentment. Content people don't want. And want is the driving force behind the north american economy. How many people do you know who actually need whiter teeth or fewer wrinkles? Do we need a new hairstyle, designer shoes or a Hollywood diet? Or do we want these things because we've been convinced there's something wrong with us the way we are right now? Yes, I know shoes do wear out, hair needs to be cut and a healthy weight increases life expectancy. But I'm not talking about the actual product or service we're buying. I'm talking about the feelings of want behind the purchases. Do we really feel younger with our grey hidden with dye? Or have we been convinced by a youth-obsessed culture that we want to look younger? It's sad really. We spend so much time, effort and money on wanting that we fail to see we're okay just the way we are.
The next time somebody tries to sell you "want", don't buy it. Dare to be content.